We really DO want your Skoda
Here at Lightcliffe operations are slowly returning to some kind of pre-Covid status quo and thanks to all our wonderful customers there seems to be no shortage of interest in new cars. This is undoubtedly assisted with the new model range on offer, and with an SUV event on the horizon we are optimistic that we can make up for lost time during the remainder of 2020.
However, one problem that has surfaced is the supply of used Skoda’s, which seems to have been exhausted. It is of course understandable that the built in reliability boasted by our fantastic brand does reduce the pressure for customers to trade their car for a new model, and that particular decision can easily be delayed for a few months or even years.
The approved used car function of any franchised dealer is the beating heart of the motor industry which is why we have put such a high premium on setting out a number of attractive benefits should any of our customers want to take advantage. This has prompted us to launched our new “We want to buy your Skoda” campaign with some “never seen before” offers to tempt even customers who have only recently purchased.
An email which was sent out earlier this week has yielded one of the highest “open” rates we have ever seen demonstrating again the good will of our customers and the trust they put in us to only make contact when we have something of value to offer.
The campaign kicks off this week and so far the appointment book is looking very healthy. We just hope that you want to sell as much as we want to buy!