Strengthening Sales Leadership at Lightcliffe Škoda
At Lightcliffe Škoda, investing in people and improving the customer experience remain central to the dealership’s approach. One of the most successful changes introduced over the past year has been the move to a dual sales management structure — a decision that is already delivering measurable benefits.
Last year, General Manager Nick Price made the strategic decision to appoint two dedicated Sales Managers, one specialising in New Cars and the other in Used Cars, rather than relying on the traditional single-manager model. Several months on, the results speak for themselves.
Kaveh Rowshanzamir, New Car Sales Manager, and Mike Charnley, Used Car Sales Manager, have now firmly established themselves within the business. Working closely together while focusing on their individual areas of expertise, they have created a more structured and supportive environment for the sales team and a more consistent experience for customers.
Kaveh brings valuable experience from working as a manager withToyota, one of the world’s largest and most respected automotive manufacturers, where strong process, customer satisfaction and brand values are central to success. Mike joins Lightcliffe Škoda with a background in premium and luxury automotive brands, including Land Rover and Lamborghini, offering deep market knowledge and a refined approach to customer care.
Since the appointments, the dealership has seen improved staff morale, clearer communication and very positive customer feedback. Customers benefit from expert guidance tailored to their needs, whether purchasing a brand-new Škoda or choosing from the Approved Used range.
Commenting on the decision, Nick Price said:
“Moving to two dedicated Sales Managers was about giving our teams and customers the focus and support they deserve. Kaveh and Mike bring different but complementary experience, and together they’ve made a real difference to how the department operates day to day. The feedback from both staff and customers has been extremely encouraging.”
With this leadership structure now firmly in place, Lightcliffe Škoda continues to build strong foundations for the future while maintaining its commitment to high standards of service across the dealership.