01925 633583

Winwick Road, Warrington, Cheshire,
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Privacy Policy

Privacy Statement for Lightcliffe ŠKODA

Clare James Automotive Limited is the sole owner of the information collected on this website. We will not sell, share, or rent this information to others in ways different from that which is disclosed in this policy.

Clare James Automotive Limited (“we”/”us”), trading as Lightcliffe ŠKODA, is committed to protecting and respecting any personal information you share with us.

This statement describes what types of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.

We will always give you the option not to receive marketing communications from us. We will never send you unsolicited ‘junk’ email or communications, nor will we share your data with anyone else who might. We do not sell your information to third parties, but we do work closely with selected partners who help us to provide you with the information, products and services that you request from us.

The contents of this statement may change from time to time so you may wish to check this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of these changes.

This version of our Privacy Statement is live from 01 May 2018.

What personal information do we collect?

We collect information about you and your vehicle when you engage with our website or when you make an enquiry about, or place an order for, a new or used vehicle, service or repair, parts, related products, or information and when you apply for employment with us.  We also collect information when you voluntarily complete customer surveys, provide feedback, participate in competitions or attend our events.  We only collect information which is necessary, relevant and adequate for the purpose you are providing it for.

Some of this information does not identify you personally but provides us with information about how you use our services and engage with us (we use this information to improve our services and make them more useful to you).

The information we collect includes some or all of the following:

  • Name (including title);
  • Address;
  • Phone number;
  • Date of birth;
  • Email address;
  • Vehicle information (including registration number, VIN, service reminders, mileage and warranty repair information);
  • The date and time you used our services;
  • The pages you visited on our website and how long you visited us for;
  • Your IP address;
  • Your GPS location (where you have permitted access to this);
  • The internet browser and devices you are using;
  • Cookie, Pixels or Beacon information (for more information please see our Cookie Policy);
  • The website address from which you accessed our website;
  • Details of any transactions between you and us; Photographic identification, proof of identity and proof of address documents, bank and financial details provided by you in the normal course of completing a transaction with you;
  • Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), fleet size and company details (some of which we may obtain from an online or public business directories);
  • Voice recordings of calls you make to us;
  • “Live chat” records; and Other information in order for us to fulfil your needs and complete the transaction;
  • Educational, professional and employment information provide during the course of applying for employment with us;
  • The methods by which you wish us to contact you; and Any information within correspondence you send to us.
  • Personal information collected from third parties
  • Information may be passed to us from third parties in connection with enquiries or products or services that you have expressed an interest in.  For example, where you have enquired about a new or used vehicle via a manufacturer that we represent in your geographic area.  The main sources of such enquiries are likely to be:

    ŠKODA, a trading division of Volkswagen Group United Kingdom Limited whose own Privacy Statement may be found at http://www.skoda.co.uk/privacy-statement; and ŠKODA Finance, a trading style of Volkswagen Financial Services (UK) Limited whose own Privacy Statement may be found at https://www.skodafinance.co.uk/en/private_customers/legal_notice.html

    How do we use your personal information?

    Lightcliffe ŠKODA will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited ‘junk’ email or communications, or share your personal information with anyone else who might.

    There are various ways in which we may use or process your personal information.  We list these below:


    Where you have provided your consent, we may use and process your information to:

    Contact you from time to time about promotions, events, products, services or information which we think may be of interest to you (don’t worry, we won’t bombard you);

    To share your personal information with our recommended third party partners, so that they can contact you with marketing information about their products and services (we will, of course, give you details about these third parties before you give your permission for us to send information to them).

    You can withdraw your consent at any time by contacting us at Lightcliffe ŠKODA, Winwick Road, Warrington, WA2 8QF or, in relation to any marketing messages you receive, by using the unsubscribe option included in those messages.

    Contractual performance

    We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered into with us (or one of our selected partners).

    Legitimate Interests

    We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.

    Processing necessary for us to support customers with sales and other enquiries

    To respond to correspondence you send to us and fulfil the requests you make to us (for example: test drives, service requests, brochure requests or information about specific vehicles); To provide vehicle support and services (for example warranty services); Processing necessary for us to respond to understanding customers’ and drivers’ needs

    To analyse, evaluate and improve our products and services so that your visit and use of our website, applications and premises are more useful and enjoyable (we will generally use data amalgamated from many people so that it doesn’t identify you personally); To undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned in the paragraphs below; In some cases we may use automated methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring and making relevant all our service and communications (for example, when your mileage suggests your vehicle is due for a service); Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns

    To send you marketing information from time to time after you have purchased a product or service from us or made a purchasing enquiry or requested a test drive, brochure or other information of interest. We will only contact you with information about our own products and services (and in ways the law allows), which we hope you will like. You have the right to object to us sending you this information at any time; To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a business or where we have obtained your business contact details from you or an online or public business directory. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing; To contact you with targeted advertising delivered online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us; To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information); To administer competitions and promotions that you enter with us from time to time and to distribute prizes; Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively

    To verify the accuracy of information that we hold about you and create a better understanding of you as a customer; For network and information security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access; To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request); To inform you of updates to our terms and conditions and policies. To to inform you of changes of ownership or location of the business. Legal Obligation

    We may process your personal information to comply with our legal requirements (for example to register your car with the DVLA).

    Vital Interest

    Sometimes we will need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.

    How do we share this information?

    We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf: manufacturer partners, finance providers, roadside assistance service providers, customer contact centres, mobility and car hire providers, direct marketing communications agencies and consultants, market research and market analytics service providers, our legal and other professional advisors.

    We take steps to ensure that any third party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets where ever possible.

    There are circumstances where we share your information with a manufacturer we represent in order to fulfil orders, transactions, handle complaints or provide you with a service or information that you have requested. For example we will share information with ŠKODA, a trading division of Volkswagen Group United Kingdom Limited and ŠKODA Finance, a trading style of Volkswagen Financial Services (UK) Limited, where you enquire about their services through us or where you make a complaint to us and later make the same or similar complaint to them. ŠKODA and ŠKODA Finance may use your information to provide you with information and carry out their obligations arising from contracts you enter into with them.  For more information, please see their privacy statements at http://www.skoda.co.uk/privacy-statementand and https://www.skodafinance.co.uk/en/private_customers/legal_notice.html.

    How long do we keep your information for?

    We do not retain personal information in an identifiable format for longer than is necessary.

    If we have a relationship with you (e.g. you are a customer or the registered driver of a leased or other vehicle purchased from us), we hold your personal information for 6 years from the date our relationship ends. We hold your personal information for this period to establish, bring or defend legal claims.  Our relationship may end for a number of reasons including where the vehicle warranty or lease expires, or we have been made aware that you no longer own or drive that vehicle.

    Where we have obtained your personal information following a request for information, test drive, brochure, quotation or any other information on any of our products or services, we hold your personal information for 1 year and 6 months from the date we collect that information, unless during that period we form a relationship with you e.g. you purchase or lease a vehicle, or purchase a service, repair or parts and accessories.  We hold your personal information for this period to give us an opportunity to form a relationship with you.

    The only exceptions to the periods mentioned above are where:

    The law requires us to hold your personal information for a longer period, or delete it sooner; you have raised a complaint or concern regarding a product or service offered by us, in which case we will retain your information for a period of 6 years following the date of that complaint or query; or you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law. How can you manage the information we hold about you?

    You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received any request (including any identification documents requested).

    You have the right to:

    Ask for a copy of the information that we hold about you; Correct and update your information; Withdraw your consent (where we rely on it). Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object; Erase your information (or restrict the use of it), provided we do not have any continuing lawful reason to continue to use and process that information; Transfer your information in a structured data file (in a commonly used and machine readable format), where we rely on your consent to use and process your personal information or need to process it in connection with your contract.


    You can exercise the above rights and/or manage your information by contacting us using the details below:

  • Post: Lightcliffe ŠKODA, Winwick Road, Warrington, WA2 8QF.
  • Email:  mydata@lightcliffe.co.uk
  • Telephone:  01925 633583
  • The same contact details should also be used if you have any specific data protection concerns or a complaint.
  • If you are unhappy, you have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below:
  • Post:  Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
  • Telephone:  0303 123 1113
  • Email:  casework@ico.org.uk.
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